An article by me about the FAZ in the 29th January 2010 - view article
Under the heading
The principle of self-promotion
Ibrahim Evsan writes:
The networking of people continues unabated, social networks allow the self-marketing of journalists in a completely new environment with completely new possibilities . From a single Twitter account or the blog of a journalist, a self-marketing platform . Is a good reputation created only once, it is easy to the reader as a single journalist - accessible via the new Apple iBook-Store - without going through gatekeepers and publishers.
I think that Apple is the publishers and journalists the opportunity to create their own products.
Thanks to the multimedia capabilities of the iPad pictures, videos and music will grow together with the texts.
The combination of all known media in the presentation on a single device are no limits, anything can appear on the iPad, all a matter of software, which Apple dominates in perfection.
Apple has succeeded the entire value chain to include in their product strategy to control and . You customers to control the billing, the software base and a global distribution system. Apple only has the creativity of the human challenge in order to make sales. And the Apple usually manages extremely well. This Megastore in the background could be Apple with its iPad quickly become the largest publisher in the world.
The Apple iPad will soon appear on the German market. Then it will show in particular, whether the German publishers are ready for the new technology. IPad, with its special opportunities for them to be the acid test.
Conclusion:
is everything, and coincides with the "customer-profit" . This applies to any transaction for any business. Not the
own profit, but the "profit" of its customers makes Apple successful .
Experience, design, feeling, progress, superiority, etc. - "Customer-Profit", is what the customer wants. For business products or components as are economic savings and increased income, time and money, speed, etc. to make up the "customer-profit" as a whole. Everything always from a customer perspective - never from the perspective of the company.
Who has more customers than the competition-profit has no crisis. Apple will not be put.
No matter what Apple began was always the company revolutionized the recent market. Always with the help of his customers who wanted more ready as arrogant companies had to do for them. Dissatisfaction is the breeding ground for innovation. Apple changed the rules so that "play" to customers.
Apple's success is "customer-profit"!
Apple always provides a little more "customer-profit" than the competition. That anyone who is willing to "customer-profit strategy" move.
Or, attach the competition from such as IKEA and Starbucks !
Other publications and tips for success:
people do not advertise!
self the latest marketing attempts fail !
Who speaks of target groups, and also looking for such will disappear from the market. I recommend that you read the Cluetrain Manifesto . You will read there that the people you want to be divided into target groups, the grasp of the advertisers and advertisers have withdrawn and for all.
not their Goals but the goals of the customer decide on the use of resources!
295th Tip: The unbeatable pricing strategy by Apple as part of the "customer-profit strategy"
289th Tip: 523 percent growth, just with more "customer-profit"
282nd Tip: Gillette against Wilkinson - The customer-driven innovation profit
270th Tip: How do you - such as IKEA and Starbucks - depend on the competition!
268th Tip: The head of the customer chooses your future!
248th Tip: 10 marketing mistakes that cost in the long run the existence
246th Tip: If you are self-employed with no customers and no contracts makes goes bankrupt!
What to do?
first Specialize on "ideal customers" . Everything else is fragmentation, time and money!
second Convert to "ideal customer" view! Let choose the "ideal customers" what is important.
third Place the to what the "ideal client" wants. Then you make the deal .
Apple practiced Customer Profit Strategy!
IKEA practiced Customer Profit Strategy!
practiced Starbucks customer-profit strategy!
all began at once small, so you can too.
Each entrepreneur can develop a "customer-profit strategy and implement. There are only 5 simple principles that must be observed. Start now!
Sincerely
Your Strategy Doctor
Horst D. Deckert
http://www.strategie.com
questions costs
